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So you’ve got your website made to showcase all your products or services to people… but nobody’s visiting! Why?
Search engines such as Google, Yahoo and Bing drive up to 80% of all website traffic that you receive (the remainder usually coming from referrals such as business cards or direct marketing such as flyers or banner advertising.) If your website can’t be found in Google, then the volume of visitors (“traffic”) that you receive is going to be pretty low.
Thankfully, there are ways to improve your website’s ranking in the search engines, and this practice is known as “SEO” which is short for “Search engine optimization”.
It’s common for business owners to simply check if they appear in Google by searching for the company name. However, this is not what a typical customer would search for! For example, if your company is called “AA Roofing” and you are a roofing company in Derby, then what is a prospective buyer likely to search in Google for? Unless they have already heard of your company, they will not search on your name – they’re likely to search for “roofing in Derby”, “Derby roofing”, “Roofing companies in Derby” and so on.
Affordable SEO Services in Derby
Take a moment to think about what phrases a customer would be likely to use when finding you – then search in Google to check if you’re on the first page for that term. (These phrases are known as “keywords” in SEO-speak.)
Note! Google delivers its search results based on what they call “personalized search”. This means they check your surfing history and will show you first sites that you frequently visit. So if you visit your own site frequently and then search for one of your keywords, your site may appear higher in the rankings for you than for other people who have never visited your site. For this reason, it’s important to use this special link to determine where your site ranks in Google:
Google Rank Checker
Our UK SEO Services packages are specifically designed to push your website up through the rankings to reach the first page of Google for your particular keyword(s). We offer a variety of packages to suit every marketplace, whether your competition is high or low. Our UK SEO expert team will analyze your website and guide you in choosing the most appropriate package for your needs. We will never sell you a package that is too powerful for your need – we don’t believe in using a sledgehammer to crack a nut!
All UK SEO Services customers receive the following:
- Keyword analysis – we will advise on the most common keywords customers are using to find your competitors on Google
- Competition analysis – we will check our your competitors and assess what you need to do to beat them. At this stage we will be able to advise on the package you need.
- On-Site SEO Optimization – we will assess your existing website and advise on changes needed to rank as highly as possible in Google. This could be some simple tidying of code which we will undertake free of charge, or it may involve a complete web design overhaul – our SEO customers will receive a discount on our normal web design pricing.
- Google Places – for local customers, we will explain how to claim your Google Places listing and guide you through the process.
Our specialized packages are as follows:
Gold UK SEO Services package – £250/month
Suggested for businesses with low competition
We will monitor your rankings and build backlinks to your website, optimizing for your keywords. The science of building backlinks to improve your Google ranking is an esoteric one, but our team is very experienced in providing the right type and amount of backlinks to propel you up through the rankings. We will write articles around your keywords and submit them to directories for syndication, we will arrange social bookmarking and sharing your links on popular websites such as Digg, StumbleUpon and Twitter, we will exchange links with appropriate websites, and make comments on blogs in your niche.
Platinum UK SEO Services Package – £400/month
Suggested for businesses with medium to high competition
Your search engine ranking will be monitored along with your traffic to ensure we are optimizing for the right keywords. We will build links to your site via article marketing, directories, social bookmarking, blog commenting, supporting Web 2.0 properties, and a number of other methods. (We don’t wish to go into too much detail as our competitors would dearly love to know our methods!) We will constantly monitor and tweak your campaigns to be sure you are getting the absolute most for your money and generating the right leads and prospects for your business.
VIP UK SEO Services Package – £750/month
Suggested for business with high competition, or for those who want a strong social media presence
All of the above services are included, and we will also submit press releases regarding your business, and build backlinks via our network of private web properties. In addition to this, we offer a managed Facebook and Twitter service where we will build a Facebook and Twitter profile for your business, add at least 500 fans/followers per month, and do all the work for you of keeping them updated – we will Tweet at least once a day with content or links relevant to your business, and we will update Facebook at least once a week with content designed to keep your fans engaged, such as polls, games and competitions. Of course you will also have full access to the accounts so that you can assign one of your staff to answering customer queries, posting special offers, etc.*
We see many unscrupulous SEO and web design companies persuading every type of business owner that they MUST have a Twitter or Facebook account or risk being left behind by the competition. Whilst both Facebook and Twitter can be excellent marketing tools, we really do not recommend them for every business. Business which have a strong social side such as pubs, restaurants, clubs; or those which offer bespoke services like photography, bridal makeup, interior design, etc, can greatly benefit from the power of social media and customer engagement. However, small business such as builders, joiners, plumbers, etc will find them more of a distraction to business than a useful tool.